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At Motorola, for example, he told us, "what we've
done to overcome the WLL problem is to go to our cellular phone technology and slightly modify that. Since we're
already hitting economies of scale in the cellphone arena, we can ramp off that to get some success in the WLL
world. But that's not always going to work for everyone."
One solution some companies may try in order to help consumers make the choice they want them to make, he said,
is to subsidize the consumer's entry into this world so they may not have to make the large capital outlay for
equipment." Another ploy, he said, would be for "one company with sufficiently powerful marketing to
convince consumers that they are the only providers with the solution needed. For example the cable companies convincing
their current customers that cable modem is the way of the future."
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We asked him to summarize the first day's speakers. He said he thought Michael Kelly of BCT-Telus had the most
pertinent comments about ADSL deployment in Canada. "What I note is that the number of ADSL lines deployed
is still very small, but there's plenty of good news about, yes, it seems to be working. But, that's balanced by
the news that it's actually quite difficult to implement, that they're having to spend four or five hours with
each customer to actually get their computer and modem to work together.
"That's a lot more realism creeping into the world of ADSL than was previously there."
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